In the year 2021 the Häfele Group, world market leader in furniture fittings, offered with the help of Becklyn an immersive digital experience for its customers. The goal was to provide a virtual and globally accessible showroom - as an alternative to the Interzum trade fair, which was cancelled due to the pandemic. The result is a multi-award-winning web application that presents Häfele's product world in an innovative way: in an interactive 3D experience with interfaces to the real world. With Häfele Discoveries, registered trade fair visitors were able to move freely in the virtual universe. Elaborately modeled 3D worlds awaited them, with plenty to discover. Interactive UI elements provided users with information about the individual Häfele products.