SAMOON sets a new fashion standard for women. Designed for sizes 10-22, they provide high-quality, thoughtfully made clothing to customers who traditionally have had to compromise on fit. SAMOON provides a range of cuts, shapes, and silhouettes so that customers can feel as good as they look. The claim "BECAUSE I'M HAPPY" formulates the self-confident "being happy with yourself" of the curvy audience. With the help of "view on size" filters on product pages and editorial styled modules the goal was to make browsing for the right size as appealing as possible.